B.Y.O.B. – from Build Your Own Brand to Blend Your Own Beauty, this Hong Kong born, US educated biochemist has formulated numerous indie skin care brands and has created her own simple and functional skin care line that celebrates your individuality and creativity, while respecting your body and the environment.
It’s more about you,
then it is about us.
About Us
It’s more about you, then it is about us.
It all started with a cosmetic scientist’s angst against an industry flooded with one-size-fits-all beauty: from formulations to beauty standards, the mainstream market is not only boring, but seemingly driving us down the same rabbit hole of looking for the one miracle product to help us achieve a single manufactured concept of beauty.
She doesn’t buy this concept, and in case you don’t either, she has created something for the like-minded you.
Manufactured in a GMP certified lab in Hong Kong that she established and directly operates, the products are quality assured and production processes are meticulously controlled to deliver direct and potent results, with main product features include:
Free of the “dirty dozen”and more – BHA/BHT |
Coal Tar Dyes | DEA-related ingredients | Phthalate |
Formaldehyde Releasers | Parabens | Parfum | PEG
compounds | Petrolatum | Siloxanes | SLES/SLS | Triclosan
+ Free of Denatured Alcohol | GMO Ingredients | Cruelty
Consists of EWG-checked, ECO-certified ingredients of vegan source| botanical raw materials enhanced with technology to optimize product delivery into skin
Assessed by toxicology experts in personal care products to determine the safety of ingredients and their interactions based on application dosage on human skin
Breaking Traditions -
There’s no hero product, there’s only the hero, and that is you
Our “VV” – Vision and Values
Killer weapons, with 100% compatibility, magnify the power of heroes; may BYOB be the tool that delivers skin improving powers, so you can be your own hero to live a life of your own design.